Kynetec acquires additional custom research expertize from Market Probe
Kynetec has completed the acquisition of Market Probe Agriculture & Animal Health and Market Probe Europe.
As established providers of qualitative and quantitative market research for local, regional and global businesses across more than 50 countries, the Market Probe team brings additional market research expertize to Kynetec’s team, adding around 40 experienced professionals to its global team of more than 600.
By combining the talented and dedicated staff and methodologies from Market Probe with Kynetec’s custom team, along with a considerable investment in innovation, Kynetec is excited about the added value this acquisition will bring to its clients. Kynetec will also now have operations in Belgium, increasing its global presence to 22 countries.
While Market Probe’s core custom research business serves the Agriculture and Animal Health industries, Market Probe Europe also provides custom market research to other B2B and Consumer Services sectors, with a number of clients in Construction, Energy, Finance & Insurance, Healthcare, Industrial, Postal/Logistic, Public and Telecoms.