Kynetec insight supports Bayer’s Farmer Voice campaign

Multi-continent survey reveals similar challenges for farmers

Bayer’s Farmer Voice survey shares the views and opinions of more than 2000 farmers from around the world. Now in its second year, Farmer Voice is an opportunity for farmers to provide a glimpse into the real-world challenges and opportunities they face in the field.

Kynetec supported Bayer in the survey element of this project, bringing independent expertise as a global leader in data, analytics and insights in agriculture.

Reporting the views of +2000 crop farmers across Australia, Brazil, China, Germany, India, Kenya, Ukraine and the US, Bayer’s analysis of the data revealed the impact of climate change, progressive views on regenerative agriculture, and the potential impact of digitalization.

Farmers feel the impact of climate change

Farmer Voice highlights that the voice of the farmer is an important one. As the gatekeepers of global food security, farmers consider themselves critical (95%) and deserving of more credit for their role in keeping the world fed.

That said, farmers are facing significant challenges in continuing to produce nutritious food in a sustainable manner, to feed the world.

Farmer Voice highlights three key areas of concern for farmers across the diverse spread of farmers and geographies in the survey:

1. Volatility in climate and income remains top of mind

75% of farmers surveyed have already felt the impact of climate change on their farm
61% have already experienced significant revenue loss due to weather events out of the norm
71% expect to see reduced yields as a negative impact of climate change
36% report price/income volatility is a key challenge to their business
29% cite political or regulatory decisions as a key concern (double that of the previous survey)

2. Farmers harness regenerative agriculture practices to improve soil health and yields

91% of farmers are using at least one regenerative practice on their farm
Farmers surveyed use an average of nearly 7 out of 17 common regenerative practices (as defined by Kynetec)
Farmers in Germany and Brazil are leading the way in regenerative practice adoption

3. Notable divide in digitalization on-farm, despite benefits

90% of farmers are either using or plan to use digital technologies (even in markets where uptake is low)
Brazil and Australia lead the way with frequent use of digital technologies on more than 6 out of 10 farms
Improved business bottom lines are driving this adoption – this includes improved yields, anticipating risks and optimising labour requirements
There is a clear digital divide between large scale and smallholder-shaped economies
Indian and Kenyan farmers are most interested to learn more about AI, despite 85% and 42% respectively currently not using digital technology, but planning to

Hearing farmers concerns is the best way to drive meaningful change

Farmer Voice provides a fascinating insight into the dynamic sector of agriculture. While farmers are seeing the impact of climate change in their businesses, the connection between weather events and applied digitization has yet to be fully optimized. It makes sense that farmers can quickly and enthusiastically adapt to changing practice such as regenerative farming, as is their inclination to do the best they can by their land. Policymakers and businesses have more to do to support these workers, as they seek to improve their productivity and farming practices, and ever-more sustainably feed the world.

Kynetec insight supports Bayer’s Farmer Voice campaign, highlighting progressive views of farmers

Multi-continent survey reveals similar challenges for farmers

Bayer’s Farmer Voice survey shares the views and opinions of more than 2000 farmers from around the world. Now in its second year, Farmer Voice is an opportunity for farmers to provide a glimpse into the real-world challenges and opportunities they face in the field.

Farmers feel the impact of climate change

Farmer Voice highlights three key areas of concern for farmers across the diverse spread of farmers and geographies in the survey:

1. Volatility in climate and income remains top of mind

2. Farmers harness regenerative agriculture practices to improve soil health and yields

3. Notable divide in digitalization on-farm, despite benefits

Hearing farmers concerns is the best way to drive meaningful change

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For Further information Contact

Alexis Clemens

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